looking for ideas for your next content project? Don’t worry, we’ve got you covered! Here are 10 ways to get content creation ideas.
Identify Your Target Audience: Think about who your target audience is and what topics they may be interested in learning more about.
Reference Your Analytics Data: Look at data from previous content – look at social media engagement in order find patterns related interests or behavior that could lead you new areas explore further with additional content projects. Check out TitkTok Creative Center – It’s a great free resource curated by TikTok to find trending audio and videos, so you can create content that’s relevant and appealing to your audience:
Use online tools: One of our teams personal favorite AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking.
Conduct Competitor Research: Do some research into what other brands in your space are creating and use that as inspiration for your own content. Make sure you look at both their successes and failures and use those insights to create something unique.
Leverage User-Generated Content (UGC): Encourage customers or followers to post their own creative content related to your product or brand, then repurpose it into something new. This is a great way to engage with your audience while also creating fresh content quickly and cost-effectively.
Monitor Trends: Keep an eye on trending topics on social media platforms like Twitter, Reddit, and TikTok so you can jump on the wave of interest around certain topics. You can also set up Google Alerts or join relevant subreddits to be notified when new trends arise.
Scan Through Questions & Comments: Take some time out every week or every month to read through all the questions asked by customers/followers of your brand in order to see what kind of issues they’re facing or topics they’re discussing. This will give you insight into industry pain points that could be useful for future blog posts, video tutorials, and other types of content projects.
Check Out Industry Publications: Read industry publications such as magazines, newsletters, and websites devoted to covering news related to your topic area in order to identify gaps where you could contribute additional insight via content projects such as articles or podcasts interviews.
Reimagine Existing Content: Go back through older pieces of content that have already performed well in terms of engagement (e.g., blog posts, videos) and think about how you can update them based on current trends or technology advancements in order keep them relevant for the times.
Join Online Communities: Participate in online communities related to your topic area – including Q&A forums such as Quora –in search of questions people asking frequently which could serve as fodder for detailed explainer articles or video tutorial series.